About us

Aidos was born from my deep concern about how AI is already misusing children’s images online. As both a parent and brand specialist, I could see the gap between how schools celebrate their culture and how vulnerable those same images are once shared digitally. My career has focused on helping organisations communicate with integrity, but I believe safeguarding must come first. I founded Aidos to put care and protection at the heart of technology — creating an invisible, simple way for schools to keep children safe while still proudly sharing the stories that define their culture.

Adrian is a senior technologist and serial founder with over 25 years’ experience delivering complex software and AI solutions. He has led major projects for global names including Tesco, Sony, RBS, Carlsberg, and Aviva, specialising in DevOps, AI, accessibility, and transformation. Driven by a belief in technology for good, Adrian founded Access to Words, pioneering accessible communication in British Sign Language, easy-read, and spoken word. He also created Evagene, a clinical decision tool for healthcare, and previously founded Robotica, winner of the International AI for Good Award. Adrian’s career reflects his commitment to inclusion, care, and safeguarding — values that underpin his leadership of Aidos.

Chris owned, ran and built his own brand communications agency before selling a over a decade ago.It is in this former life that he and Carole met and more recently he has been Chairman of her marketing agency, along with other consulting roles and running a charity. ‘’As a father of two adult daughters, a Grandfather and Godfather to one of Caroles daughters I am increasingly aware of the danger that children and young people face online. I am delighted to play a part in helping to build Aidos to provide the protection they deserve. In so doing I believe passionately that we will also be protecting families, schools and organisations who are part of their lives. Children need to feel safe to flourish’’.

Simon Bailey served for 35 years in policing, including eight as Chief Constable of Norfolk, where he led one of the UK’s highest-performing forces. As the National Policing Lead for Child Protection, he pioneered world-leading strategies to pursue online child sexual abuse offenders, protect victims, and support frontline colleagues. Simon created Operation Hydrant and other landmark safeguarding programmes that continue to shape national policy. Since retiring, he has chaired the International Policing and Public Protection Research Institute and advised multiple safeguarding reviews. Awarded the CBE and QPM, Simon brings unmatched expertise, care, and commitment to protecting children in the digital age to Aidos.

Peter has over 30 years’ experience in experience design, customer engagement, and strategic leadership. He co-founded Foolproof, one of the UK’s leading Experience Design agencies, working with global brands to create effective and trusted digital customer journeys. Under Peter’s leadership, At the heart of Peter’s work is a belief that technology should serve people with care, responsibility, and positive intent. His passion for safeguarding and using tech for good makes his guidance especially valuable to Aidos’ mission.

James began his career at ITW, a $22bn US manufacturing conglomerate, where he led service projects across China, the USA, and Europe. His expertise spans team restructuring, organisational improvement, and customer-driven innovation with clients including Tesco, Vauxhall, Serco, McDonalds, and ITW. After ITW, James founded Akcela, an incubator supporting start-ups to secure investment, build product-market fit, and scale. He also launched Tech Educators, an EdTech bootcamp and SaaS platform which achieved over £2m annual turnover within two years. James is a passionate believer in using technology to create opportunity, safeguard communities, and deliver meaningful, positive impact — a commitment he brings to Aidos.