Nobody wants a child’s identity lifted from a celebration photograph and used by criminals to make harmful content

Aidos stops that at the point of publishing. Football, cricket, rugby, gymnastics, swimming, athletics, golf: the club keeps its photographs, and the children keep their identities.

You do not have to show less of the season.

Aidos is the UK’s first and only AI safeguarding platform built solely to protect children’s identities in published photographs.

Before an image goes out, Aidos finds the real child’s face and replaces it with a realistic synthetic face. The replacement is permanent and there is no recoverable original.

The kit stays. The medal stays. The dismount, the final length, the face at the final whistle: all of it stays.

So the awards night still looks like an awards night, the presentation evening still fills the club’s feed, and the photograph does not hand a stranger a face, a name and a venue in one file.

Three boys in training bibs with a football, photographed before Aidos, showing their real faces.
Before
The same photograph after Aidos, with the real face replaced by a realistic synthetic face.
After Aidos

Before and after images use licensed stock photography. No child from any club, county association or governing body appears on this page.

Your sport’s guidance has already written the line.

Every governing body tells its clubs how to photograph children, and the cross-sport standard behind those documents is the NSPCC’s Child Protection in Sport Unit. Its photography guidance, updated in November 2025, says:

Genuine photographs of children “can be altered or manipulated and images shared online may be copied and used to create fake content, including inappropriate or sexually abusive imagery”.

The FA’s version says it in eleven words:

Photographs that “can easily be copied and edited, perhaps to create child-abuse images”.

Your own governing body’s guidance will have its equivalent, and your welfare officers already work to it.

What the guidance offers in response is consent forms, no names in captions and care about what gets posted. The right rules, and every one of them stops at the moment of publication.

Consent decides whether you may publish a child’s image. It has nothing to say about what happens to that image afterwards.

A signed form does not travel with the file, cannot be enforced against a stranger, and cannot be withdrawn from a copy somebody else already holds.

There is a third option, and the guidance does not have to name it for a club, a county association or a governing body to take it. Publish the photograph. Remove the identity.

How Aidos works to protect the images of the children in your sport.

The protection happens before an image is published, not after it has gone out.

  • The real child’s face is replaced with a realistic synthetic face, permanently, with no recoverable original.
  • Aidos produces five protected versions of each image. You choose which one is published.
  • Image metadata is removed, so the file no longer carries the location and device information written into it when the photograph was taken.
  • Images are encrypted during upload and download.
  • Processing takes place on secure infrastructure hosted in the EU (Amazon Web Services).
  • Images uploaded by settings are never used to train models.
  • Aidos is a closed system, so images can only be uploaded and viewed from inside an authenticated account.
Simon Bailey CBE, QPM, DL

“The online sexual abuse of children is reaching pandemic levels, and the emergence of AI is fuelling the demand. Aidos is using AI for good, to prevent the innocent images of children hosted on school websites being turned into child sex abuse material to extort the image host and destroy a child’s life.

Aidos can prevent this form of sexual extortion in its tracks, which is why I am supporting them and their vision for a safer online world.”

Simon Bailey CBE, QPM, DL,
Ex National Policing Lead for Child Protection
Child Protection Advisor, Aidos

See what Aidos does to a photograph you have already published

Before. The original photograph carries the child’s real facial identity.

After Aidos. The venue, the kit and the moment remain. The real face has been replaced with a realistic synthetic face.

Before and after images use licensed stock photography. No child from any club, county association or governing body appears on this page.

Same moment. Same medal. Different identity.

Start a free trial

For every club, county and governing body that publishes children’s photographs.

Whoever you are in children’s sport, the photographs are the same: the team after the final, the presentation evening, the coaching course, the awards night. If you publish them, this is for you.

For a club, one account covers the season. For a county association or a governing body, one account covers your own publishing, and if you would like your clubs to have it too, that is a conversation we would welcome.

Try Aidos with your own images

Run a photograph you have already published, and see what it looks like with the identity removed.

You will need an account before you can upload anything. Aidos is a closed system, so images can only be uploaded and viewed from inside an authenticated account, and the free trial is how you get one.

Pricing starts at £295 a year for 100 images at a single club or association. If the conversation is about your clubs rather than your own account, tell us the number and we will work out something that fits.

Questions we are asked.

A consent form governs the moment of capture and the moment of consent. It does nothing once the image is published and copied. Aidos operates after consent, not instead of it.